6-Get a Blog and Keep it Updated!
This is absolutely not an optional thing. If you can type an email, you can keep a blog updated. With stores across America dropping out of the retail scene constantly, keeping in touch with your clients regularly is vital. Blogs are so very easy...if your store doesn't have one, you are missing out.
7-Monitor the major scrap sites.
Your on-line presence must include monitoring the major scrapbooking message boards. Participation is optional, but monitoring is a must. It's not uncommon for message board participants to post quaries such as "tell me which stores to visit in __". You can learn alot about the reputation of your store from how other members answer this question.
2 comments:
I agree, I am not sure any of my LSSs have a blog.
I totally agree with all your points so far. I visited a scrapbook store in Colorado. The woman working introduced herself, asked if I needed help, and made some small talk. I told her I was just passing through the area on vacation. She showed me the latest things they had gotten in, demonstrated them, and said "All out of state visitors get a 10% discount! Thanks for including us on your vacation route" I will stop back there the next time I'm passing through. I felt special and welcomed. At my own lss, they don't know me from the next guy and never talk to me. Huge difference.
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