6-Get a Blog and Keep it Updated!
This is absolutely not an optional thing. If you can type an email, you can keep a blog updated. With stores across America dropping out of the retail scene constantly, keeping in touch with your clients regularly is vital. Blogs are so very easy...if your store doesn't have one, you are missing out.
7-Monitor the major scrap sites.
Your on-line presence must include monitoring the major scrapbooking message boards. Participation is optional, but monitoring is a must. It's not uncommon for message board participants to post quaries such as "tell me which stores to visit in __". You can learn alot about the reputation of your store from how other members answer this question.