DOES THIS STRIKE ANYONE ELSE AS NOT QUITE RIGHT?

So there's this church in my neighborhood and they have one of those message signs and last week I noticed that the sign said:

"Join the fastest-growing church in Nashville."

I should have stopped and taken a picture.
Should a church really be that far into the self-promoting business?
And who keeps up with the "fastest-growing" churches?
Is this really the criteria by which church visitors and new people select a church to attend?
Is that really going to make a new visitor feel special?
Is God honored by blatant bragging?
Is church a competition?

Color me confused.